Grandfield acquires John Newton in expansion drive

Corporate communications consultancy Grandfield has bought the 20-year-old professional services PR practice of John Newton and Partners for a six-figure sum.

Corporate communications consultancy Grandfield has bought the

20-year-old professional services PR practice of John Newton and

Partners for a six-figure sum.



After more than six months od negotiations, Newton’s four-strong

practice, which handles corporate and financial PR for clients such as

Arthur Andersen and its global parent firm Andersen Worldwide, moves to

Grandfield’s City offices this week.



John Newton joins as a senior consultant, although a seat on the

Grandfield board has not been ruled out. An announcement is expected in

April when Grandfield publishes its annual results.



All Newton’s clients - representing an income of between pounds

250,000-pounds 500,000 - will continue with the practice which, from

this week, will be known as Grandfield Newton.



Charles Cook, Grandfield’s chief executive, said the deal signals a

period of expansion for Grandfield. ’We are specifically interested in

expanding our professional services client base,’ he said. ’We believe

it’s an area of business life that needs professional corporate

marketing skills, and that is where we and John can bring our skills to

bear.’



The acquisition is part of Grandfield’s strategy to broaden its client

base by setting up divisions of expertise that build upon the company’s

core areas of financial PR, investor relations and corporate

communications.



Last month it opened a technology and corporate division and its

financial services marketing arm was a year old last month.



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