Glaxo picks Lowe Fusion for herpes work

Glaxo Wellcome has hired Lowe Fusion Healthcare to promote its portfolio of products for the treatment of genital herpes. The account is expected to carry a six-figure annual fee and was won following a three-way pitch. The agency will work with patient groups as well as doctors and health professionals through the medical and consumer media.

Glaxo Wellcome has hired Lowe Fusion Healthcare to promote its

portfolio of products for the treatment of genital herpes. The account

is expected to carry a six-figure annual fee and was won following a

three-way pitch. The agency will work with patient groups as well as

doctors and health professionals through the medical and consumer media.



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