Telewest, the UK’s largest cable company, is reviewing its
corporate and financial PR account, currently held by Citigate Dewe
Three agencies, including the incumbent, are vying for the business and
a decision is expected within the next four weeks. Dewe Rogerson, which
merged with Citigate last year, has held the account for four years.
’I can confirm that the account is under review,’ said a Telewest
’This is part of a periodic review of all our agency relationships.’
Telewest’s advertising, media-buying, and business-to-business PR
accounts have all undergone a review since chief executive Tony
Illsley’s arrival last September. However, the spokesman pointed out
that two of the incumbent agencies in the above reviews had been
retained by Telewest.
The review will be led by Ian Hood, Telewest’s director of corporate
communications and investor relations and comes at a time when Telewest
is riding on the crest of a wave of good publicity. Since the arrival of
Illsley Telewest’s share price has risen from 140p to 245p.
P Citigate Dewe Rogerson has lost two of its three most senior corporate
PR staff. Associate directors Lawrence Dore and Steffan Williams have
resigned and been put on three-months’ gardening leave.