Shandwick lands DuPont’s corporate PR

Shandwick is this week negotiating a fee, believed to be above pounds 6 million, for the global corporate PR contract it has just won with US chemicals giant DuPont.

Shandwick is this week negotiating a fee, believed to be above

pounds 6 million, for the global corporate PR contract it has just won

with US chemicals giant DuPont.



The agency won the retainer-based work after pitching in conjunction

with sister advertising agency McCann-Erickson and other agencies within

the Interpublic Group of Companies. The PR contract has not been signed

and details are still under discussion.



DuPont has not had a global corporate PR agency before. Its decision to

appoint Shandwick comes as the firm seeks to refocus its business away

from energy and towards life sciences and man made fibres. DuPont’s

fibres and polymers arms manufacture brands like Lycra and Teflon and

its life sciences business develops medicines including Aids drug

Sustiva.



DuPont’s worldwide trade PR and marketing support is handled by

Burson-Marsteller, which pitched for the corporate brief.



B-M’s contract will continue.



Shandwick will lead the account from its New York and Washington DC

offices, reporting to DuPont’s Delaware headquarters. It will handle all

PR facing the company in its key markets in North America, Europe and

Asia-Pacific.



Shandwick’s European CEO, Michael Murphy said: ’We’re in discussions

with DuPont to finalise their contract and provide global corporate

advertising and PR.’



Dupont operates in 70 countries. In 1997 it registered a turnover of

over pounds 28 billion.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.