Diary: Financial Dynamics takes to a life on the waves

Ellen MacArthur, the 22-year-old British sailor who came first in her category in France’s prestigious Route du Rhum trans-Atlantic sailing race last week, has a lot to thank Financial Dynamics for.

Ellen MacArthur, the 22-year-old British sailor who came first in

her category in France’s prestigious Route du Rhum trans-Atlantic

sailing race last week, has a lot to thank Financial Dynamics for.



FD used its public relations nous to secure funding for MacArthur to

charter the 50-foot boat from one of its clients, retail conglomerate

Kingfisher. And the name of the boat she glided past the finishing line

on? Kingfisher, surprise surprise.



This is the second year the agency has rescued MacArthur: last year, she

competed in the smaller Mini Transat race thanks to pounds 10,000 of

FD’s own money. The boat she sailed on during that occasion (shown

above) bore the even less graceful name of Financial Dynamics.



FD director Hugh Morrison explains: ’Kingfisher wanted to raise their

profile in France and this was a fantastic opportunity.’ He seems almost

as taken by his clients as he is by the sporting Derbyshire lass who

garnished the pages of newspapers both here and in France this week and

last week.



’Ellen’s a phenomenal young lady. She’s become a complete cult figure in

France and she’s completely branded Kingfisher!’ Morrison enthuses.



He adds somewhat ruefully: ’I’m a great sailing fan - or used or be,

when I had a life.’



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.