BORDER LINES: WASHINGTON DC - Tobacco deal account

The health foundation created by last month’s historic deal between four tobacco companies and the US government is seeking at least one PR agency. It will advise the foundation on a five-year campaign to discourage young people from smoking, worth almost pounds 900 million. Agencies are set to be selected by the middle of next year. Under the settlement, Philip Morris, RJ Reynolds, Brown and Williamson Tobacco and Lorillard will contribute a total of pounds 187 million to fund the initiative in exchange for US states dropping lawsuits against them.

The health foundation created by last month’s historic deal between

four tobacco companies and the US government is seeking at least one PR

agency. It will advise the foundation on a five-year campaign to

discourage young people from smoking, worth almost pounds 900 million.

Agencies are set to be selected by the middle of next year. Under the

settlement, Philip Morris, RJ Reynolds, Brown and Williamson Tobacco and

Lorillard will contribute a total of pounds 187 million to fund the

initiative in exchange for US states dropping lawsuits against them.



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