Bugsgang briefed to double Warner holiday business

Travel agent Mark Warner Holidays has grouped its ski and summer PR accounts together and handed the work to Bugsgang and Associates. Work was previously handled by separate agencies.

Travel agent Mark Warner Holidays has grouped its ski and summer PR

accounts together and handed the work to Bugsgang and Associates. Work

was previously handled by separate agencies.



The consumer and trade account was won last week following a three-way

pitch and has a budget of around pounds 100,000.



The move ends the relationship with both the Paul Winner Consultancy,

which ran the ski account, and PRO Oxford, which covered summer

holidays.



Mark Warner has briefed Bugsgang and Associates to help double its

business in the next five years from 50,000 to 100,000

holidaymakers.



Mark Warner group marketing manager Nigel Ragg said: ’It is a sharp

change.



We needed a broader-based PR company that had a lot of experience with

the trade.’



The agency has been briefed to help increase sales through travel agents

and includes work on raising the profile of the firm’s Beach Club hotels

and winter ski Chalet Hotels.



The company’s rivals include Club Med and SunSail.



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