Golden Joystick Awards organiser Future Publishing cosies up to bloggers

A host of bloggers were given special access to this year's Golden Joystick Awards as the organiser sought to generate news around the event.

Bloggers media centre: Golden Joystick Awards
Bloggers media centre: Golden Joystick Awards

Around 30 bloggers attended Friday's event, after some 40 were invited by PR agency Boom, on behalf of event organiser Future Publishing.

Top games titles DJ Hero and Tekken 6 were both launched at the event, which was held at the Park Lane Hilton. Boom provided bloggers with their own media facility to trial the games. They could also upload ‘real-time' content via a specially created FTP site.

 

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