Department for Children, Schools and Families appoints Red for underage drinking brief

The Department for Children, Schools and Families (DCSF) has appointed The Red Consultancy to handle a drive against underage drinking.

Underage drinking brief: The Red Consultancy
Underage drinking brief: The Red Consultancy

Red will lead the PR strand of its campaign strategy as part of its Youth Alcohol Action Plan.

Red was selected over Freud and Iris in a competitive pitch managed by The Central Office of Information (COI). 

The campaign, which is due to launch early next year, aims to influence the attitudes and behaviour of children, young people and their parents and carers. It is targeted at 13- to 16-year-olds.

The aim is for all young people in England to grow up to have a safe and sensible relationship with alcohol.

The DCSF campaign will complement existing Department of Health and Home Office campaigns.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Hit or Miss? UKIP responds to Times story about Nigel Farage expenses

Hit or Miss? UKIP responds to Times story about Nigel Farage expenses

UKIP and its leader Nigel Farage came out fighting over a story in The Times yesterday that he is facing an investigation over £60,000 of "missing" European Union funds.

Ebay appoints Launch PR and Exposure for UK consumer work

Ebay appoints Launch PR and Exposure for UK consumer work

Online retailer eBay has appointed Launch PR and Exposure to its roster of agencies for UK consumer work.

Skyscanner selects Mischief for UK PR task

Skyscanner selects Mischief for UK PR task

Flight search company Skyscanner has brought in Mischief PR to oversee its UK communications as part of a Europe-wide round of agency appointments.

Virgin Galactic hands global PR duties to Edelman

Virgin Galactic hands global PR duties to Edelman

Virgin Galactic has picked Edelman to handle its six-figure global PR account in the build-up to its first commercial flight into space.