National Geographic TV channel reviews Euro PR

National Geographic Channel is reviewing its European PR as Charles Barker BSMG’s six-month UK consumer and trade PR account with the channel comes to an end.

National Geographic Channel is reviewing its European PR as Charles

Barker BSMG’s six-month UK consumer and trade PR account with the

channel comes to an end.



The channel’s publicity manager, Julie Hicks, said that the review could

lead to a pitch being held as early as mid-January.



The move comes as the channel expands its audience numbers and

geographic distribution.



According to Hicks, the account could expand to cover Europe as well as

the UK, with a UK agency providing strategic support to the channel’s PR

representatives across Europe. The channel has PR agencies in Hungary,

Norway, Denmark and Sweden.



A spokesperson for Charles Barker said the agency, which had received a

six-figure fee for the six-month account, was aware of the review and

hopes to be asked to pitch for the revised account.



Charles Barker has promoted the channel since August. The agency has

worked on raising awareness of the channel, including promoting

programme reviews as well as of its one-year anniversary celebration in

September.



According to the channel, its programming can be received through

various satellite, cable and digital TV service providers, such as

BSkyB,



National Geographic Channel is currently received by 15 million homes

across 20 European countries.



As of November 1998, there were 4.6 million subscribers in the UK, and a

further 370,000 in Eire.



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