UK firms increase PR allocation says Marketing Forum

UK companies have increased the proportion of their marketing budget allocated to PR expenditure to over seven per cent, according to a Marketing Forum 1998 survey due to be released later this month.

UK companies have increased the proportion of their marketing

budget allocated to PR expenditure to over seven per cent, according to

a Marketing Forum 1998 survey due to be released later this month.



PR allocation figures had dived from ten per cent of company budgets in

1994 to a low of six per cent last year.



Olivia Dagtoglou, project manager of Richmond Events, the company which

organised the forum and compiled the research, said that this year’s

survey shows PR allocation has started to increase for the first time

since the survey was launched in 1993.



Marketing directors from the 521 companies which attended the sixth

Marketing Forum in September this year on board the Oriana were quizzed

for the survey. It reveals that companies are spending more on their

public relations as awareness of ’the power of effective PR’

increases.



The average annual marketing budget for products, services and

consultancy was pounds 14.64 million.



According to the survey, over 45 per cent of the 521 respondents said

they expect to increase PR spending within the next 12 months.



Respondents included Abbey National, Boots, British Airways and BT.



Richmond is launching a communication directors’ forum in May next year.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.