UK firms increase PR allocation says Marketing Forum

UK companies have increased the proportion of their marketing budget allocated to PR expenditure to over seven per cent, according to a Marketing Forum 1998 survey due to be released later this month.

UK companies have increased the proportion of their marketing

budget allocated to PR expenditure to over seven per cent, according to

a Marketing Forum 1998 survey due to be released later this month.



PR allocation figures had dived from ten per cent of company budgets in

1994 to a low of six per cent last year.



Olivia Dagtoglou, project manager of Richmond Events, the company which

organised the forum and compiled the research, said that this year’s

survey shows PR allocation has started to increase for the first time

since the survey was launched in 1993.



Marketing directors from the 521 companies which attended the sixth

Marketing Forum in September this year on board the Oriana were quizzed

for the survey. It reveals that companies are spending more on their

public relations as awareness of ’the power of effective PR’

increases.



The average annual marketing budget for products, services and

consultancy was pounds 14.64 million.



According to the survey, over 45 per cent of the 521 respondents said

they expect to increase PR spending within the next 12 months.



Respondents included Abbey National, Boots, British Airways and BT.



Richmond is launching a communication directors’ forum in May next year.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.