Four wheels bad, two wheels not popular either

Perks cannot always be taken for granted in PR, as Jon McLeod, director at Shandwick public affairs, discovered last week when he left the company’s Queen Street headquarters in the City to cycle back to his King’s Cross home.

Perks cannot always be taken for granted in PR, as Jon McLeod,

director at Shandwick public affairs, discovered last week when he left

the company’s Queen Street headquarters in the City to cycle back to his

King’s Cross home.



A Corporation of London traffic warden had stuck a parking ticket on

McLeod’s purple Raleigh bicycle, demanding that its owner remove it

within 24 hours. If McLeod failed to comply he faced having his bike

’towed’ away by the Corporation. ’You are causing an obstruction to

other highway-users. Please think of others when you park and use the

facilities provided,’ the ticket sanctimoniously advises.



It just so happens that the Corporation of London is a longstanding

client of Shandwick’s. McLeod himself has worked on building links

between the London Labour Party and the Corporation.



He tells me that the incident has made him think deeply about the issue

of cycle parking: ’I’m not asking for special favours from the

Corporation.



I just want to be free to park my bike where I want. The battle for two

wheels will go on.’



Perhaps this will be McLeod’s next big lobbying crusade. Or maybe he

should just get a car.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.