BORDER LINES: PARIS - Edelman wins Software Alliance PR

Edelman PR Worldwide has won a pitch to handle PR in France for international trade body the Business Software Alliance, whose aim is to defend its members against software piracy. The agency, which begins work this month, has been briefed to conduct media relations and public affairs programmes for the organisation, educating the public about software copyright and establishing contacts with political audiences concerned with the computer industry. The Business Software Alliance is based in Washington DC and members include Microsoft and Apple.

Edelman PR Worldwide has won a pitch to handle PR in France for

international trade body the Business Software Alliance, whose aim is to

defend its members against software piracy. The agency, which begins

work this month, has been briefed to conduct media relations and public

affairs programmes for the organisation, educating the public about

software copyright and establishing contacts with political audiences

concerned with the computer industry. The Business Software Alliance is

based in Washington DC and members include Microsoft and Apple.



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