INTERNATIONAL: Atos hunts for agency to handle multimedia work

PARIS: Leading French IT services consultancy Atos is seeking its first PR agency to promote its multimedia division.

PARIS: Leading French IT services consultancy Atos is seeking its

first PR agency to promote its multimedia division.



The consultancy has invited seven agencies to pitch for the account,

which will principally involve media relations.



Florence Bigny, head of communications for Atos’ multimedia division

said: ’We are still going through the tender process. A decision has not

been taken yet.’



Atos is France’s second IT services company after Cap Gemini. Its

multimedia division designs and manages online services and provides

interactive telephone voice response systems for its clients, which

include French post office La Poste, publishing giant Groupe

Hachette-Filipacchi, news agency Agence France Presse and car company

Peugeot.



The company was formed last year from the merger of IT consultancies

Axime and Sligos and is present in nine European countries outside

France.



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