INTERNATIONAL: Edelman and Keating land Telecom Eireann accounts

DUBLIN: Ireland’s state-owned telephone company, Telecom Eireann, has appointed two agencies to handle its consumer and internet PR, and is to hire an agency to handle its flotation next year.

DUBLIN: Ireland’s state-owned telephone company, Telecom Eireann,

has appointed two agencies to handle its consumer and internet PR, and

is to hire an agency to handle its flotation next year.



Within the last three weeks Telecom has appointed Edelman PR Worldwide

to handle consumer PR and Keating and Associates to promote its internet

service, TI Net.



Last month the company appointed financial advisers ABN AMRO Rothschild

to advise on its initial public offering, which is likely to be launched

in mid-1999. A PR agency has not yet been hired for its flotation.



Telecom had no incumbent agencies for these accounts. The company

previously handled most PR in-house.



The in-house department is headed by group corporate relations director

Jerry O’Sullivan, who is responsible for Telecom’s advertising, press

relations, customer relations and government relations.



Edelman will help Telecom prepare for increased competition when the

residential telecom market is liberalised this December. Edelman Ireland

managing director John Mahony said the agency will target the

residential market, Telecom’s key corporate clients and handle business

to business PR.



TI Net launched in 1996. It provides internet services to homes and

businesses.



It designs and installs intranets, hosts company web sites and provides

e-mail addresses.



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