CIPR PRide Awards Scotland: Scotland the brave

Scotland celebrates CIPR PRide Award winners, including RMJM and Stripe.

CORPORATE RESPONSIBILITY

Architecture for Everyone, by RMJM

Edinburgh-based architecture practice RMJM teamed up with the Stephen Lawrence Charitable Trust to launch its corporate responsibility campaign Architecture for Everyone.

The firm's comms teams identified a link between diversity in the architecture profession and the success of communities.

The three-year campaign included a series of workshops around the UK to find six of the most talented young people who could win places at Harvard University's architecture summer school.

It secured coverage in the local and national press and BBC Radio 4 is following the six winners for a feature to be broadcast this winter.

NOT FOR PROFIT

The Flight Fantastic by Artisan PR for National Museums Scotland

Artisan PR was asked by its client National Museums Scotland to launch two attractions at the National Museum of Flight in East Lothian.

The aim of the campaign was to increase the museum's visitor numbers to the attractions. As part of the brief, Artisan rolled out a schools competition asking children to design a postcard and win a place at the press review for the exhibition.

The agency also generated additional tabloid coverage by enlisting Scottish WAG and model Mhairi Cairnduff to pose as forces sweetheart Vera Lynn.

As a result of the campaign, visitor figures to the museum increased by 52 per cent on the previous year. The story garnered 30 items of print coverage.

POUNDS 10K AND UNDER

Hometime Scotland by Stripe Communications for Shelter Scotland

Housing charity Shelter was keen to ensure the Scottish Government stood by its pledge to provide a home for every Scot by 2012. The charitable organisation enlisted Stripe Communications to help keep the topic on the political agenda. Stripe identified the target group of younger Scots who were more likely to struggle with homelessness issues and set about encouraging them to back Shelter's campaign.

The agency set up a partnership with Scottish surf clothing label Staunch to create a limited edition T-shirt. It also signed up celebrities for campaign endorsement and the latest up and coming bands.

More than 4,000 young people signed up to the campaign and it was the most successful Shelter initiative to date.

CONSULTANCY OF THE YEAR

Stripe Communications

Edinburgh-based Stripe has proved that despite being a small agency it has big ambitions. Since its launch in 2006, it has seen double-digit profitable growth year-on-year and clients include Grolsch and Shelter.

OUTSTANDING IN-HOUSE PUBLIC RELATIONS TEAM

Homecoming Scotland

The team at Homecoming Scotland had a stellar year in 2009, running an impressive campaign to celebrate the 250th anniversary of the birth of Robert Burns. It generated a PR value of £13m in the first six months.

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