Scotland The Brand has appointed Beattie Media to handle media
relations for Scotland ’98, a week-long event in London’s Covent Garden
organised to promote Scottish products and services in the UK.
Scotland The Brand is a Scottish Enterprise-funded agency set up to
raise Scotland’s profile in the global marketplace. It appointed Beattie
Media to the three-month account, following a competitive four-way
pitch. Fees, which will be determined according to the success of the
event, held this year for the first time, are expected to total pounds
’London is the most important export market for Scottish goods and
products, and it was realised that something needed to be done to
promote Scotland in the UK,’ said Gordon Beattie, managing director of
It is anticipated that the event, involving stalls set up to promote a
wide range of local wares, will be repeated on an annual basis.
Scotland the Brand recently considered appointing a permanent agency to
handle PR, but has delayed the decision while it re-evaluates its needs.