Shaw quits politics for Catchline directorship

The Scottish Conservative Party’s head of media, Bill Shaw, is leaving later this month to become a director at Fife-based corporate PR agency Catchline.

The Scottish Conservative Party’s head of media, Bill Shaw, is

leaving later this month to become a director at Fife-based corporate PR

agency Catchline.



Shaw, 33, has worked at Conservative Central Office in Edinburgh for

four and a half years, beginning as a press officer and rising to the

post of head of media, reporting to chairman of the Scottish

Conservative Party, Raymond Robertson. Shaw oversaw the party’s PR

strategy during the last general election. He is expected to be replaced

shortly.



In his new job, Shaw will report to Catchline managing director and

owner Pamela Caira. Catchline clients include BT, brewers Scottish and

Newcastle, BP, non-governmental agency Fife Enterprise and local NHS

trust Fife Health Trust.



Shaw said: ’When I joined Conservative Central Office, I had a view to

taking on a challenge and getting some frontline experience in PR. I

have had immense experience in both firefighting and proactive PR. I am

delighted to have been given an opportunity to join a growing and

dynamic firm like Catchline.’



Before joining Conservative Central Office, Shaw worked in radio as a

news producer and music presenter for Aberdeen-based Northsound Radio

and the South African Broadcasting Corporation as well as several local

radio stations in Vancouver.



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