PepDirect hires GCI in bid to woo more consumers

GCI Group has been appointed by broker PepDirect to handle consumer and business to business PR as it prepares for the abolition next year of Personal Equity Plans (PEPs).

GCI Group has been appointed by broker PepDirect to handle consumer

and business to business PR as it prepares for the abolition next year

of Personal Equity Plans (PEPs).



GCI pitched against two other agencies for the account, which is

believed to have a budget of around pounds 100,000.



The agency will work with PepDirect to attract as many customers as

possible for its PEP products before they are abolished in April next

year. The Government will keep existing PEP accounts in place but new

investment will go into Individual Savings Accounts (ISAs). After April,

GCI will help promote the company’s existing products such as investment

bonds and life assurance, and will support the introduction of ISA

products.



PepDirect is the discounting and broking arm of independent financial

advisers Torquil Clark. It controls two per cent of the UK PEP

market.



GCI board director Sue Ryan said the account would have a consumer

focus.



’Because non-traditional providers are coming into the financial

services market, like retailers, it has gone from being a specialist to

a consumer facing market,’ she said.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.