Burson-Marsteller has appointed Dr Stuart Pinkerton as its European
healthcare practice chair.
Pinkerton takes over from Nick May who left B-M four months ago to
become global sector head/director for Europe and Asia-Pacific for
Edelman PR Worldwide.
Pinkerton’s brief involves providing senior counsel to the agency’s
European healthcare clients as well as developing new business in the UK
and the rest of Europe.
Pinkerton, who starts work this week, joins B-M from his own medical
marketing consultancy which he set up last year, after three years as
medical director at healthcare firm Roche Products UK. Pinkerton said:
’Competition in the pharmaceutical sector is fierce for market share.
The role of communications in developing the business in all sectors of
the industry is critical.’