B-M’s European healthcare role for Pinkerton

Burson-Marsteller has appointed Dr Stuart Pinkerton as its European healthcare practice chair.

Burson-Marsteller has appointed Dr Stuart Pinkerton as its European

healthcare practice chair.



Pinkerton takes over from Nick May who left B-M four months ago to

become global sector head/director for Europe and Asia-Pacific for

Edelman PR Worldwide.



Pinkerton’s brief involves providing senior counsel to the agency’s

European healthcare clients as well as developing new business in the UK

and the rest of Europe.



Pinkerton, who starts work this week, joins B-M from his own medical

marketing consultancy which he set up last year, after three years as

medical director at healthcare firm Roche Products UK. Pinkerton said:

’Competition in the pharmaceutical sector is fierce for market share.

The role of communications in developing the business in all sectors of

the industry is critical.’



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