Brighter start GE Capital travel insurance drive

GE Capital Travel Insurance Services has appointed its first retained PR agency, specialist travel PR firm Brighter PR, to help build awareness of its products within the travel industry.

GE Capital Travel Insurance Services has appointed its first

retained PR agency, specialist travel PR firm Brighter PR, to help build

awareness of its products within the travel industry.



Brighter PR, part of the Ansdell Group, was appointed after a four-way

pitch. Hill and Knowlton, which handles corporate PR in the UK and

across Europe for parent company GE Capital, worked on ad hoc projects

prior to the appointment of Brighter.



The agency will focus on media relations with the travel press, creating

speaking opportunities for the company and assisting with its staff

training programme. Debbie Flynn, managing director of Brighter, said:

’Travel insurance is a topical subject, with retailers such as Boots and

the Post Office now entering the market. We will help GE Capital to

differentiate its insurance products in this market place.’



GE Capital Travel Insurance Services provides around three million

policies to UK travellers through high street chains such as Lunn Poly

and Carlson Worldchoice and also through independent travel agents. It

was known until May this year as Accident and General but rebranded to

capitalise on the strength of its parent group.



Brighter PR reports to GE Capital Travel Insurance Services’ marketing

manager Chris Burden. The company has a marketing department but no

separate in-house PR resource.



Over the next year GE Capital is planning to expand Travel Insurance

Services outside the UK. It will continue to focus on the UK but is

licensed to provide insurance policies in most countries across Europe

and in the longer term may look to the rest of the world.



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