Bell takes up PR reins at British Horseracing

The British Horseracing Board has appointed BBC news veteran Peter Bell as its first director of PR.

The British Horseracing Board has appointed BBC news veteran Peter

Bell as its first director of PR.



Bell joins horseracing’s governing body following 25 years with the BBC

as a producer and most recently controller of programme policy,

news.



Bell, who takes up his post in December, will report to chief executive

Tristram Ricketts. His appointment follows an increase in the Board’s

activities, including the publication in January this year of a

financial plan for British racing.



The plan is a response to dissatisfaction with the current system of

financing in UK horseracing, which grants annual betting profits

totalling pounds 300 million to the Government, pounds 100 million to

the betting industry, and just pounds 30 million to racing.



Last year Sheikh Mohammed, one of the biggest investors in British

horseracing, warned that his family would scale down its interests in

British horseracing if prize money was not improved.



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