Consumer and trade PR under review at Braun

Consumer electronics giant Braun is reviewing its consumer and trade PR arrangements, an account believed to be worth a six-figure fee.

Consumer electronics giant Braun is reviewing its consumer and

trade PR arrangements, an account believed to be worth a six-figure

fee.



Braun currently employs Green Moon for consumer and trade PR for all its

hair appliances, household products, oral hygiene and electronic ear

thermometer, Thermoscan. Green Moon has held the account for over four

years.



In addition, Braun has employed Cohn and Wolfe since last November to

handle the PR surrounding its sponsorship of this year’s World Cup. This

project has now ended.



Braun is the world market leader in the following domestic appliances:

foil shavers, hair epilators, hand blenders and infra-red

thermometers.



The company is understood to have received presentations from agencies a

fortnight ago. It is undecided as to whether to split the account or

hand it all to a single agency.



Maggie Maguire, marketing services manager for Braun, declined to

confirm the agency review.



Braun is headquartered in Kronberg, near Frankfurt and belongs to US

healthcare and electronics giant the Gillette Company, which also owns

Oral-B, Waterman, Duracell and Gillette razors.



Braun employs 9,000 staff worldwide and has plants in Germany, Ireland,

France, Spain, Mexico, China, India and the US.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.