Consumer electronics giant Braun is reviewing its consumer and
trade PR arrangements, an account believed to be worth a six-figure
Braun currently employs Green Moon for consumer and trade PR for all its
hair appliances, household products, oral hygiene and electronic ear
thermometer, Thermoscan. Green Moon has held the account for over four
In addition, Braun has employed Cohn and Wolfe since last November to
handle the PR surrounding its sponsorship of this year’s World Cup. This
project has now ended.
Braun is the world market leader in the following domestic appliances:
foil shavers, hair epilators, hand blenders and infra-red
The company is understood to have received presentations from agencies a
fortnight ago. It is undecided as to whether to split the account or
hand it all to a single agency.
Maggie Maguire, marketing services manager for Braun, declined to
confirm the agency review.
Braun is headquartered in Kronberg, near Frankfurt and belongs to US
healthcare and electronics giant the Gillette Company, which also owns
Oral-B, Waterman, Duracell and Gillette razors.
Braun employs 9,000 staff worldwide and has plants in Germany, Ireland,
France, Spain, Mexico, China, India and the US.