Tour operating group Airtours is reviewing its six-figure consumer
PR account, currently held by Manchester-based Staniforth PR. This
follows the company’s decision to place greater emphasis on
communication and marketing.
Airtours received 26 written applications, shortlistedfive agencies and
is receiving final pitches from two agencies in the next few days -
Staniforth is not one of the final two.
The brief is to build the Airtours brand among consumer audiences. The
selected agency will report to Anita McErlean, who joined the company as
its first communications director last May.
McErlean said: ’Airtours has enjoyed a very good working relationship
with Staniforth over the past 12 years. We feel the time is now right
for a change of direction.’
With about 18 per cent share of the British market, Airtours is the UK’s
second-largest tour operator, owning brands which include Airtours and
Cresta. Airtours also operates retail travel agencies, hotels, holiday
ownership developments, aircraft and cruise ships.
The company registered profits before tax of pounds 25 million for the
three months ending in June, up on the pounds 24 million recorded for
the same period last year. Its third quarter turnover was pounds 735
million, up 28 per cent on 1997.
Airtours retains Brunswick for financial PR. The company is in the
process of reviewing its pounds 8 million advertising account, which is
currently held by Manchester-based Advertising Principles.