Pieter Berkhout has replaced Karen de Segundo in the top PR post at
Berkhout oversees a department of around 35 and is effectively the most
senior external affairs adviser at Shell. He is responsible for internal
communications and external relations with industry groups, trade
associations and Brussels.
Berkhout was previously retail vice president for Shell European
Products, which runs the oil company’s manufacturing and retail
activities. He is now external affairs vice president of Shell
International, the London-based service company which provides advice
and support to Shell operating companies around the world.
De Segundo has moved within the company to become chief executive of
Shell International Gas, its marketing arm for gas and coal.
Shell International retains one PR agency, Fishburn Hedges, which was
appointed this spring alongside advertising agency J Walter Thompson to
review Shell’s global communications strategy in a PR-led pounds 18
A spokesman said Berkhout’s appointment would not be affected by Shell’s
joint marketing and refining agreement with Texaco, announced last
The companies are launching a joint European venture which is likely to
have its own management board and communications chief. There is no
decision yet on where it will be headquartered or who will staff its PR