Top Shell International post for Berkhout

Pieter Berkhout has replaced Karen de Segundo in the top PR post at Shell International.

Pieter Berkhout has replaced Karen de Segundo in the top PR post at

Shell International.



Berkhout oversees a department of around 35 and is effectively the most

senior external affairs adviser at Shell. He is responsible for internal

communications and external relations with industry groups, trade

associations and Brussels.



Berkhout was previously retail vice president for Shell European

Products, which runs the oil company’s manufacturing and retail

activities. He is now external affairs vice president of Shell

International, the London-based service company which provides advice

and support to Shell operating companies around the world.



De Segundo has moved within the company to become chief executive of

Shell International Gas, its marketing arm for gas and coal.



Shell International retains one PR agency, Fishburn Hedges, which was

appointed this spring alongside advertising agency J Walter Thompson to

review Shell’s global communications strategy in a PR-led pounds 18

million project.



A spokesman said Berkhout’s appointment would not be affected by Shell’s

joint marketing and refining agreement with Texaco, announced last

week.



The companies are launching a joint European venture which is likely to

have its own management board and communications chief. There is no

decision yet on where it will be headquartered or who will staff its PR

department.



Leader, p9



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.