PROs asked to give views on creative industry government spend

PR professionals' views are ­being sought on how millions of pounds worth of government money should be spent to dev­elop the creative sector.

New government initiative: InnovateUK.org
New government initiative: InnovateUK.org

The Technology Strategy Board, set up by the Government to promote innovation in technology, has just published its first strategy for the creative industries.

It is asking for feedback from the PR and marketing industries, to influence the direction of the funding programmes.

PROs are being urged to ­express their views online at www.innovateuk.org. The site will also host an interactive ­debate on 2 November on the future of digital innovation.

Jeremy Silver, the board's lead strategist, said: ‘The strategy aims to get the creative industries working more closely to fully exploit new commercial opportunities.'

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