Diary: Summer Holiday takes a techno twist for Beatwax

Beatwax owner and managing director Chris Ward has the job offer of a lifetime for one lucky individual. The agency is looking for someone to manage a cunning stunt for Emap Metro.

Beatwax owner and managing director Chris Ward has the job offer of

a lifetime for one lucky individual. The agency is looking for someone

to manage a cunning stunt for Emap Metro.



The agency plans to send a customised ice cream van to Ibiza to promote

a supplement for dance music magazine Mixmag aimed at the thousands of

clubbers expected to visit the dance music mecca this summer.



The weekly spin-off, Mixmag Out There, will report on club news over a

12-week period starting later this month.



The van will play reworked dance music laced with the hypnotic sound of

traditional ice cream van jingles. Not only will the lucky candidate get

to drive the van to Ibiza, he or she will then spend a full summer in

the Mediterranean heat.



Fame could also be around the corner for the driver, as Ward is

currently courting film production companies about making a

fly-on-the-wall documentary of the trip.



’Obviously, the post-holder would be expected to live club culture to

the full,’ he says.



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