Editorial: Overseas networking is here to stay

Financial Dynamics, one of the last large financial agencies to rely on gentlemen’s agreements with overseas ’partners’, has decided to link up with an established international network.

Financial Dynamics, one of the last large financial agencies to

rely on gentlemen’s agreements with overseas ’partners’, has decided to

link up with an established international network.



Let’s face it, the writing was on the wall. In the last couple of years,

Europe has jumped on the privatisation bandwagon, boosting the demand

for international financial PR expertise.



Brunswick already has a presence in the US and South Africa and Citigate

Dewe Rogerson has extended its empire to encompass wholly-owned offices

in the US, South Africa, Asia-Pacific and Europe. For UK agencies

seeking international business, formal client service arrangements have

become a necessity.



International clients require truly integrated representation, and while

informal agreements allow for flexibility in terms of tailoring a

response to clients’ needs, they all too often fail to provide a

cast-iron guarantee of quality and seamless service.



Financial Dynamics’ move represents a significant victory for the formal

network over informal, ad hoc arrangements.



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