What The Papers Say: Bank of Scotland must confess it has sinned

Bank of Scotland (BoS) executives may need to develop a taste for humble pie, following the collapsed deal with Dr Pat Robertson, the controversial televangelist.

Bank of Scotland (BoS) executives may need to develop a taste for

humble pie, following the collapsed deal with Dr Pat Robertson, the

controversial televangelist.



Coverage of the deal, which floundered after Robertson dubbed Scotland a

’dark land’, full of homosexuals, reached a peak in the Sunday

newspapers.



It focused heavily on the failure of BoS executives to identify the

inherent ’PR atom bomb’ (Observer, 6/6/99).



The BoS did little to stem the tide of negativity over the weekend,

adopting a ’no comment’ policy as wildly differing estimates of the cost

of scrapping the venture were bandied about. Meanwhile, angry

stakeholders and the media were given ample opportunity to criticise the

misadventure.



The affair was branded a ’textbook case of corporate folly’ (the

Guardian, 5/6/99), and seemingly leaves the BoS with a massive PR

mop-up. The news that Dr Robertson has now joined the board of Laura

Ashley may mean the final curtain has not yet fallen on the

preacher.



Evaluation and analysis by CARMA International. Cuttings supplied by the

Broadcast Monitoring Company. ’What The Papers Say’ can be found at:

www.carma.com.



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