BORDER LINES: HONG KONG - Forrest takes on ASAT account

Forrest International has picked up an account to handle trade media relations for Hong Kong-headquartered semi-conductor manufacturer ASAT.

Forrest International has picked up an account to handle trade

media relations for Hong Kong-headquartered semi-conductor manufacturer

ASAT.



The agency was selected without a pitch and will work to raise the

profile of ASAT in the electronics and telecoms industries. This is the

first time ASAT has employed a PR agency. The account will be led by

Forrest director Sue Gourlay. She said: ’ASAT realised its profile,

especially in the trade media, is well below its involvement in the

industry.’



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