INTERNATIONAL: Interscience founder named B-M global healthcare chief

NEW YORK: Burson-Marsteller has appointed Kenneth Rabin to fill the gap left by global healthcare practice chair John Smith, who left the company at the end of last month.

NEW YORK: Burson-Marsteller has appointed Kenneth Rabin to fill the

gap left by global healthcare practice chair John Smith, who left the

company at the end of last month.



Smith, who has not announced his next move, also acted as B-M’s European

chief executive for nine months last year, before being replaced in that

role by Ken Rietz and returning to his healthcare responsibilities last

September.



Rabin joined B-M on 1 June from Interscience, the PR and public affairs

arm of healthcare communications firm Medicus Group. He has been charged

with reinvigorating B-M’s global healthcare practice and will be based

in New York. Smith had been based in London.



Rabin will report to B-M chief operating officer Don Cogman and oversee

a team of over 200 across B-M’s offices.



As well as his global responsibilities, Rabin takes over the US

healthcare practice from acting head Trudi Schutz, who returns to her

role of executive vice-president and senior healthcare consultant.



Rabin, 56, was one of three co-founders of Interscience. Before joining

B-M, he was the company’s chairman for seven years. His 20 years in

healthcare PR have also included a stint heading Hill and Knowlton’s

global healthcare practice.



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