Shandwick steers newly rebranded tourism council

The English Tourist Board has picked Shandwick to handle PR and public affairs as the organisation gears up for a change of role under Government plans.

The English Tourist Board has picked Shandwick to handle PR and

public affairs as the organisation gears up for a change of role under

Government plans.



The board is being rebranded as the English Tourism Council on 19

July.



The new body will no longer actively market England to English holiday

makers. This job will be devolved to ten regional tourist boards.

Instead, the new council will have a central strategic role advising the

regional boards and acting as a ’knowledge house’.



Shandwick started work this week, having won the 12-month contract after

a four-way competitive pitch. This is the first time the tourist board

has employed a PR and public affairs agency.



Shandwick director Chris Genasi, who will head the account, said the

agency would handle PR, assist with government relations and advise on

communications strategy. He added: ’We will run a strategic programme

helping them reposition the organisation following the new role it has

been given.’



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