Independent fund management firm Fidelity Investments is reviewing
consumer PR for its UK retail investment fund services, which include
The incumbent agency, Lansons Communications, is one of six agencies
involved in repitching. The contract involves promoting Fidelity’s
retail financial products, including media relations with the specialist
personal finance press and money sections of the Sunday broadsheets.
’I believe it is important that, after three years with the same agency,
we review to ensure we are receiving the best quality advice we can
get,’ said Paul Kafka, corporate communications head for Fidelity
In the period since Lansons was appointed, the personal finance market
has undergone significant structural change with the demise of PEPs and
the launch of ISAs and the growing significance of e-commerce.
In the UK, Fidelity uses separate agencies for its different
Shandwick has been employed for the past year handling PR for Fidelity’s
non-unit trust services, principally its pension fund management
A different strategy is adopted by Fidelity on the Continent where it
uses a single agency for each country. These include Burson-Marsteller
in France and Edelman PR Worldwide in Germany.