Evolving finance market sparks Fidelity PR review

Independent fund management firm Fidelity Investments is reviewing consumer PR for its UK retail investment fund services, which include ISAs.

Independent fund management firm Fidelity Investments is reviewing

consumer PR for its UK retail investment fund services, which include

ISAs.



The incumbent agency, Lansons Communications, is one of six agencies

involved in repitching. The contract involves promoting Fidelity’s

retail financial products, including media relations with the specialist

personal finance press and money sections of the Sunday broadsheets.



’I believe it is important that, after three years with the same agency,

we review to ensure we are receiving the best quality advice we can

get,’ said Paul Kafka, corporate communications head for Fidelity

Investments.



In the period since Lansons was appointed, the personal finance market

has undergone significant structural change with the demise of PEPs and

the launch of ISAs and the growing significance of e-commerce.



In the UK, Fidelity uses separate agencies for its different

businesses.



Shandwick has been employed for the past year handling PR for Fidelity’s

non-unit trust services, principally its pension fund management

business.



A different strategy is adopted by Fidelity on the Continent where it

uses a single agency for each country. These include Burson-Marsteller

in France and Edelman PR Worldwide in Germany.



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