Lloyd’s of London hires College Hill

Insurance market Lloyd’s of London has hired College Hill as its financial and corporate PR agency as it prepares for a downturn in business.

Insurance market Lloyd’s of London has hired College Hill as its

financial and corporate PR agency as it prepares for a downturn in

business.



Last month outgoing Lloyd’s CEO Ron Sandler warned that the market’s

three-year run of record profits had come to an end and that it would

turn to a loss for 1998. Further losses are also forecast for 1999.



The agency, appointed with a brief covering corporate positioning, media

relations and investor relations, replaces incumbent The Maitland

Consultancy.



’The change in agency is a result of our change in managers, who wanted

to take a fresh look at PR needs,’ said Caroline Wagstaff, Lloyd’s

marketing and communications manager. College Hill will report directly

to Wagstaff.



Her remit covers PR following Lloyd’s cost-cutting decision last month

to merge its corporate communications and marketing departments (PR

Week, 21 May).



According to Wagstaff, the contract with College Hill will initially

include more external support as a result of the company’s ongoing

review of its in-house marketing and corporate communications functions.

Wagstaff took over the roles of corporate communications head Peter Hill

and media relations manager Nick Doak, whose posts have been abolished.

The six-strong PR team has been reduced to one.



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