FD initiates overseas network affiliation talks

Top three financial PR agency Financial Dynamics is considering approaches from larger communications services groups in a bid to gain a formal international agency network.

Top three financial PR agency Financial Dynamics is considering

approaches from larger communications services groups in a bid to gain a

formal international agency network.



The move could result in FD - which is worth about pounds 12 million in

fee income - selling part of its equity to a larger company.



FD’s closest London-based rival, Brunswick, already has wholly owned

offices in South Africa and the US.



Until now, FD has relied on ad hoc links with overseas agencies,

including Taylor Rafferty in New York and Image Sept in Paris.



FD chairman Tony Knox confirmed he, chief executive Nick Miles and

managing director Julian Hanson-Smith were in exploratory talks with two

potential partners.



Knox said: ’We have a number of options. We want someone with an

infrastructure in place which we can tie up to.’



He added that FD’s increasing number of non-UK clients was behind the

move.



The agency’s retainer-based clients include French luxury goods firm

LVMH and French engineering group Lafarge.



P British Steel and Dutch company Hoogovens, which this week announced

their merger to form the world’s third-largest metal producer, have

jointly appointed Financial Dynamics. FD saw off competition from

Brunswick for the work, which encompasses financial, corporate and

internal communications in Amsterdam, London and New York.



Leader, p9.



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