Diary: Scope rolls out the barrel for GCI’s benefit

It was spooky, Adrian Wheeler, GCI’s managing director, tells me.

It was spooky, Adrian Wheeler, GCI’s managing director, tells

me.



The very day that the new worldwide head of GCI is named as Robert

Feldman, executive vice-president of Ketchum - which, of course, owns

Scope Ketchum in the UK - It appears outside GCI’s Chelsea offices. ’It’

being a huge black bunker with Scope Clothes Bank emblazoned all over

it.



Wheeler resists my suggestion that Scope Ketchum was continuing to pass

its rubbish on to GCI. Instead, he tells me, with an uncharacteristic

trace of smugness in his voice: ’When I first saw it I thought it was

for the benefit of people at GCI so that they could turn out their

wardrobes for Scope’s fashion victims.’



And will he be contributing some castoffs? ’Oh certainly,’ came the

reply, ’Scope needs all the help it can get.’



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