What The Papers Say: Labour maintains manifesto momentum

Direct taxation dominated coverage of the two main parties’ manifesto launches with Labour winning on most of the major issues: taxation, education, the health service and employment issues.

Direct taxation dominated coverage of the two main parties’

manifesto launches with Labour winning on most of the major issues:

taxation, education, the health service and employment issues.



The weakest issues for Labour were public spending and

privatisation.



For the Tories, even the issues on which they could expect to be

strongest were drowned out by the general scepticism towards their

manifesto.



Generally this was driven by the fact that the Conservative manifesto

was couched in terms of aims rather than the specific commitments

contained in Labour’s document. Labour scored with much of the coverage

of its manifesto being led by Tony Blair’s ten pledges.



The Conservatives scored on pensions and savings and family values (not

shown) but these failed to generate the volume.



Overall Labour’s performance was stronger with five per cent more

coverage in volume terms and a 4.3 per cent lead in favourability.



Evaluation and analysis by Carma International.



Additional cuttings supplied by The Broadcast Monitoring Company. ’What

The Papers Say’ can also be found at: http//www.carma.com/carma.



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