Sage, the business software and services specialist, has handed a six-figure brief to Chalk, the corporate communications arm of Unity Marketing Group. The agency will work on the account for Sage's online payments protection division, Sage Pay.
- Pretty Green has recruited Folu Babatola as its new digital PR specialist, to work across a range of clients including Red Bull and Nando's. Babatola previously worked for Macmillan Cancer Support as the charity's digital press officer, activating campaigns such as Brick Lane Takeover and World's Biggest Coffee Morning.
- Disasters Emergency Committee has raised £3m in the first week of an appeal with the assistance of social media. The charity organisation established the appeal to raise money for those affected by recent earthquakes, floods and typhoons in East Asia. The campaign was championed by prolific tweeters Sarah Brown and Stephen Fry.
- Brands2Life has hired Ryan Visser as a social media consultant for its digital practice, Interact. Visser joins the agency from the social media consultancy Blue Root, where he served as a director, working on accounts for Amnesty International, Nokia and Toshiba.
- Profiled.com, a website aimed at promoting individuals' reputations online, has launched this week. The site was created with the assistance of former Downing Street communications director Alastair Campbell. Profiled.com, which is aimed at the PR industry, will act as a portal for professionals operating in a digital space to protect their reputation through a personally managed online profile.