City & Corporate: Psion turns to Fishburn

Psion, the global mobile computing firm, has handed a wide-ranging corporate reputation management brief to Fishburn Hedges.

The move follows the recent appointment of Dave Scott as Psion's new global communications director.

Fishburn Hedges will work alongside Psion's new management team to raise the firm's profile across key business and trade media in the UK and Europe-wide. The agency is also charged with working alongside Psion's overseas agencies to provide a consistent corporate story in different markets and will develop a campaign highlighting the firm's product range.

Scott said: 'We've been relatively quiet in the past few years, but there is a massive heritage of innovation at Psion. We want to make a once iconic brand great again and, with a strong new management team in place, there's a great story to be told.'

The Fishburn Hedges team is led by chief executive Simon Matthews.

The appointment does not impact the role of Brunswick, which remains Psion's City and financial PR agency.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.