The week

- Next Fifteen Communications saw profit before tax drop £3.2m from £5.5m to £2.3m for the year ended 31 July, but it has committed to launch a new digital comms agency, Project Metal.

- The Greater London Authority has hired Caroline Newton, from business intelligence consultancy Hakluyt, as its assistant director of government and international relations.

- DDA Public Relations is undergoing a management buyout. Founder and owner Dennis Davidson will split the entertainment PR agency three ways with Lawrence Atkinson and John Stannard.

- Ketchum Pleon has launched a global energy practice, Ketchum Energy, and brought in Paddy Blewer to lead it in the UK. He was formerly associate partner at College Hill.

- The PRCA has launched an SME group to act as a forum for its 120 SME member agencies. It will be chaired by Clareville Communications MD John Starr.

- Exposure has joined up with British luxury brand Globe-Trotter to launch an office in Japan.

- The England and Wales Cricket Board has made three senior appointments to its comms team: Rhian Evans from the Lawn Tennis Association, Che Mangan from the FA and Sarah Birch.

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