Gavin Anderson and Wirz team up for Swisscom IR

State-owned telecommunications company Swisscom, formerly known as Swiss Telecom, has brought in two agencies to help it prepare for partial privatisation next year.

State-owned telecommunications company Swisscom, formerly known as

Swiss Telecom, has brought in two agencies to help it prepare for

partial privatisation next year.



The company has called in a team drawn from Gavin Anderson and

Zurich-based investor relations firm Wirz IR following their joint pitch

against Euro RSCG and Dewe Rogerson earlier this year.



There is some consolation for the losers, however. Swisscom is believed

to be planning a separate pitch for the more lucrative financial PR

contract to support the sale in August.



Wirz and Gavin Anderson’s work will focus on setting up an in-house IR

department, training personnel and putting together a communications

strategy for the offer - expected to take place in the latter half of

1998. Wirz will focus on Switzerland while the Gavin Anderson team, led

by chief executive Howard Lee, looks after the international work.



The Swiss government is expected to sell a minority stake in the

company, once part of the state-owned post, telephone and telegraph

authority, raising more than dollars 3 billion to help fund the roll-out

of new network services and international ventures. The company, valued

at dollars 12 billion, unveiled its new name this month.



It is part of a major overhaul of the Swisscom’s internal organisation

to prepare it for the opening up of the Swiss telecomms market to

competition at the end of this year.



- Gavin Anderson and Financial Dynamics are the PR advisers on the

reported pounds 9 billion merger between Cie de Suez and Lyonnaise des

Eaux. FD is working for Suez and GA for Lyonnaise des Eaux.



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