State-owned telecommunications company Swisscom, formerly known as
Swiss Telecom, has brought in two agencies to help it prepare for
partial privatisation next year.
The company has called in a team drawn from Gavin Anderson and
Zurich-based investor relations firm Wirz IR following their joint pitch
against Euro RSCG and Dewe Rogerson earlier this year.
There is some consolation for the losers, however. Swisscom is believed
to be planning a separate pitch for the more lucrative financial PR
contract to support the sale in August.
Wirz and Gavin Anderson’s work will focus on setting up an in-house IR
department, training personnel and putting together a communications
strategy for the offer - expected to take place in the latter half of
1998. Wirz will focus on Switzerland while the Gavin Anderson team, led
by chief executive Howard Lee, looks after the international work.
The Swiss government is expected to sell a minority stake in the
company, once part of the state-owned post, telephone and telegraph
authority, raising more than dollars 3 billion to help fund the roll-out
of new network services and international ventures. The company, valued
at dollars 12 billion, unveiled its new name this month.
It is part of a major overhaul of the Swisscom’s internal organisation
to prepare it for the opening up of the Swiss telecomms market to
competition at the end of this year.
- Gavin Anderson and Financial Dynamics are the PR advisers on the
reported pounds 9 billion merger between Cie de Suez and Lyonnaise des
Eaux. FD is working for Suez and GA for Lyonnaise des Eaux.