Competitive move for Euro RSCG’s agencies

France’s biggest public relations group, Euro RSCG, has merged its financial and corporate PR agencies in a bid to become more competitive in the international market.

France’s biggest public relations group, Euro RSCG, has merged its

financial and corporate PR agencies in a bid to become more competitive

in the international market.



Euro RSCG Finances, Omnium and their smaller sister agency IS Conseil

have joined to become Euro RSCG Omnium et Associes.



The new company will be headed by Frederic Lemaitre, founder and former

president of rival financial agency Media Finance, who joined Euro RSCG

in December 1996. He displaces Euro RSCG Finances president of four

years Jean-Pierre Piotet and Omnium chief Hugues Anglade.



Both Piotet and Anglade will move to Euro RSCG’s parent company Havas

Advertising to run special projects. The top position at IS Conseil has

remained vacant since the retirement of Jacques Duman at the beginning

of this year.



The merger - which takes in Omnium’s PR and publishing wings - brings

Omnium et Associes’ staff to more than 150. Five consultants, including

Lemaitre, will take charge of the business while a second tier of

experts will manage seven specific areas ranging from media relations

and multimedia to publishing, design and media buying.



Lemaitre said that the merger was a response to the growing

internationalisation of capital markets and would allow the agency to

work more effectively across the globe.



’Before the three companies competed for public relations work in

France, but today the challenge is international,’ he said. ’It’s the

same with all businesses.’



Lemaitre also acknowledged that Omnium et Associes was keen to compete

against the likes of Dewe Rogerson and Burson-Marsteller which dominate

the international privatisation market.



Euro RSCG’s financial agencies generated FFr100 million (pounds 11

million) in fees last year. Clients include France Telecom and Compagnie

General des Eaux.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.