London News Radio has handed its corporate PR account to Hammond
Communications without a pitch.
Freud Communications, which has held the account up to now, will
continue to handle consumer PR. Freud and Hammond are both part of the
Abbott Mead Vickers group.
Under the new arrangement Hammond will run the trade and
business-to-business PR for the company’s two stations LBC 1152AM and
News Direct 97.3FM, while Freud will work on programming PR aimed at
listeners. The win follows the arrival of David Longman at Hammond, who
has 25 years’ experience in radio marketing and PR.
The agency aims to create a separate broadcast unit to service the
requirements of media clients. It is also pitching for the Commercial
Radio Companies’ Association’s public affairs account.