Barclay Stratton has won a pounds 150,000 budget Specsavers account
after a two-way competitive pitch. It is the first time Guernsey-based
Specsavers has appointed an agency to handle its PR activities.
The brief is to build awareness of Specsavers as a ’value for money’
brand and focus on products, services and reputation. Barclay Stratton
will also provide advice and assistance with issues and crisis
’Although children and the youth market are two particular audiences, we
must not forget that many people don’t start to wear glasses until
they’re over 40,’ said Jenny Thomas, managing director of Barclay
Thomas will head a team of four, and report to communications manager
Selina Bichard at Specsavers. Bichard said the hiring would provide the
additional resources for a business drive planned for later this
Specsavers group communications manager Stewart Roussell said the PR
agency had been hired in response to the increasing demand and activity
in the market place.
’The company is on a roll at the moment,’ Roussell said. ’We recognise
the role for PR as part of our integrated marketing strategy.’
Specsavers carried out over two million eye tests last year and has 330
opticians across the UK.