Airports operator BAA is looking for a PR firm to work across all
its commercial property on an account expected to carry fees of well
over pounds 50,000 a year.
At present responsibility for commercial property PR is split between
corporate marketing and communications and a PR firm, McLean Aylwin
The firm has handled PR for Lynton, BAA’s commercial property
development arm, for three years and will pitch for the new account
along with Scope Ketchum Communications.
The new brief will include PR for BAA’s own extensive property
portfolio, which includes shops, offices and warehouses with over 800
tenants, and which was previously handled in-house.
A BAA spokeswoman said: ’We are taking on an agency to look at the
entire remit for BAA’s property communications. Property is a major part
of our business and it is performing very well, but there isn’t enough
awareness in the market place of its success.’
Industry sources put the value of the Lynton account at more than pounds
40,000 a year and the combined business at more than pounds 50,000.
Another agency likely to be in the running for the account is PPR.
Managing Director Iain Taylor handled the Lynton account at Hudson
Sandler and at his former Cygnet Communications before it moved to