Key staff leave What Fashion to form Beyond PR

Three key staff from the yet to launch magazine What Fashion have left to set up a PR consultancy.

Three key staff from the yet to launch magazine What Fashion have

left to set up a PR consultancy.



The recently-launched Beyond PR aims to specialise in acting as an extra

pair of hands - for other PR firms.



Set up by Kirsty Robinson, Rebecca Cox and Stephanie Maldeghem, the

agency will concentrate on beauty, fashion and lifestyle work.



The three worked together as beauty editor, advertising director and

advertising manager respectively, before leaving What Fashion in

March.



After several delays, the magazine was due to publish a preview issue on

20 March, but this has now been postponed.



Beyond PR sees its clients as being other PR agencies and in-house press

offices.



’Working on a project basis will allow us to be more creative,’ said

Robinson. ’A lot of the work may only last a week or a month.’



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