COMMENT: LETTERS; No higher call for a public relations man

Why should ‘people think it is a weird combination to be studying to be a priest and work in PR’? (‘Pharma director leaves PR for a higher calling’, PR Week 27 October).

Why should ‘people think it is a weird combination to be studying to be

a priest and work in PR’? (‘Pharma director leaves PR for a higher

calling’, PR Week 27 October).



Public relations is supposed to be about communicating a specific

message to a target market. Christianity is also concerned with passing

on a particular message to a defined market.



I see the two going hand in hand very neatly, and the Church is

certainly in need of communications help. I wish Bertrand Olivier well.



Rosemary Inge MIPR, Churton Inge Associates, Wells, Somerset



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