Formula One champion Jenson Button is 'a PR dream', say experts

Formula One World Championship victor Jenson Button is set to have his pick of global brand tie-ups following his win predict sports PR experts.

Formula One champion: Jenson Button
Formula One champion: Jenson Button

Button returns to British shores today to take part in a Virgin Media event, after winning the title of World Champion at the Brazilian Grand Prix this weekend.
 
Button is set to race around Bluewater's road network today as part of Virgin Media's SpeedWeek50 campaign.
 
Synergy Sponsorship director Stephanie Branston said: ‘This is the first British back to back Formula One champion in 40 years. Jenson is a sure fire bet to win the BBC Sports Personality and with his good looks and charisma, is set to make tens of millions in the next few years.'
 
She added: ‘From a PR perspective, he is a PR dream and a hark back to the old days of work hard, play hard F1 drivers. Jensen has enough experience to handle himself in this situation and a strong team around him to help him capitalise on the success.'

Generate Sponsorship PR director Jonathan Neill said: ‘The Formula One World Champion is a huge status across the globe and there are sure to be both global and British brands wanting that association for their products, so Button is certain to increase his bank balance through personal endorsements and appearances. He will come with a price but people will be prepared to pay for it, due to his global reach and status.'
 
He added: ‘Button has been around for nearly a decade and has had to wait for his success which is something that could add to his charm and selling points.'

Threepipe co-founder Eddie May said Button would be a good target for lifestyle brands wanting to associate him with their products. 'Button has that playboy reputation and has dated a few high profile models and actresses which always helps to keep him in the celeb pages. He also has a bit more of an obvious personality compared to some of the other drivers, and seems more willing to show his emotions, all of which should extend his appeal to some more lifestyle and edgy brands.'

May also sugggested that to increase Jenson's appeal to non-Formula One fans he should do high profile media appearances that give him exposure to a mainstream audience and develop his personality. 

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