PowerPerfector brings in Good Relations for energy saving drive

PowerPerfector, the energy saving technology firm, has brought in external PR support for the first time to help raise its profile.

PowerPerfector: helps firms lower energy consumption
PowerPerfector: helps firms lower energy consumption

Good Relations, part of the Bell Pottinger Group, has been handed the brief following a three-way pitch.
 
The brief includes profile raising and specific campaigning for PowerPerfector in the growing carbon reduction technology space. Next year the Government's Carbon Reduction Commitment (CRC), which insists on carbon reduction for UK companies, will go live.
 
PowerPerfector claims to help companies reduce their energy consumption by up to 20 per cent by improving power quality, generating cost savings, and minimising carbon emissions.
 
The technology has already been adopted by names such as Tesco, Defra and the Tower of London.
 
Richard Moss, head of consumer at Good Relations, , who will lead the account, said: ‘The next big thing in carbon will be a fixed solution to achieve the essential carbon reduction targets and PowerPerfector is perfect as well as unique in helping us all to get there.'
 
Angus Robertson, CEO of PowerPerfector, added: ‘We have grown considerably in recent years... This is now a pivotal moment for the company and PR will be an essential element in getting us to the tipping point of widespread recognition.'

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