MEDIA: WHAT THE PAPERS SAY; Church decision scores centrefold coverage

The Methodist and Church of England decision to shed their shares in BSkyB with the launch of the Playboy Channel met a predictable response. The decision to divest for ethical considerations, as well as the message that pornography is degrading to both men and women, were both widely carried and largely unopposed. BSkyB noted, in six articles, that the channel is legal and has received approval from the appropriate authorities.

The Methodist and Church of England decision to shed their shares in

BSkyB with the launch of the Playboy Channel met a predictable response.

The decision to divest for ethical considerations, as well as the

message that pornography is degrading to both men and women, were both

widely carried and largely unopposed. BSkyB noted, in six articles, that

the channel is legal and has received approval from the appropriate

authorities.



The subtext was provided by the Daily Mail, which easily took the

greatest interest in the Churches’ decision. In a pair of editorials it

campaigned for other institutional investors with BSkyB holdings to sell

their shares and for advertisers to not buy space on the adult channels.



The Playboy Channel garnered mixed reviews. Its claim of offering

quality programming was reported in four articles. Three articles

conveyed that it offered a slightly more polished product than existing

adult rivals, but the sense was to damn with faint praise. TV critic

Markus Bergman, writing in the Mail, led his review with: ‘Seen one

dismal porn channel, seen them all’.



Evaluation and analysis by CARMA International. Cuttings supplied by

Standard Press Analysts



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